Description: Using Adobe Illustrator and InDesign, create a logo for a business card, as well as a Letterhead.
Process: In Adobe Illustrator, I used the shape tool to create my logo, as well as the paint brush and pencil. In an outline 3.5X2 rectangle I designed my business card. In InDesign I implemented the same themes from my business card for my letterhead. I created a watermark of colorful rectangles, and lowered their opacity to 23%. I made sure that both my business card and letterhead had all necessary information.
Top 3 things learned:
1) Changing the opacity creates so much contrast
2) In Illustrator there are different layers you can use and select
3) Grouping and ungrouping objects
Programs/Tools Used: Adobe Illustrator, Adobe InDesign
Logo – Font #1 Name & Category: Brush Script Std (Script)
Logo – Font #2 Name & Category: Myriad Pro (Sans Serif)
Stationery – Font #1 Name & Category: Brush Script Std (Script)
Stationery – Font #2 Name & Category: Myriad Pro (Sans Serif)
How the logo represents the company: Baker’s Best is all about making the treats that bring you happiness. With the luring colors and cupcake design, it creates a need for yummy food.
Business Card (8.5×11 layout):
Business Card (Large layout):